British model Iris Law has been unveiled as the first ever ambassador for GUESS Jeans, and fronts the brand's latest campaign.

A spokesperson for GUESS commented 'Iris represents the reimagination of the iconic GUESS girl imagery through the lens of GUESS Jeans. Drawing inspiration from the past 40 years of industry-defining GUESS girls, Iris’s innovative perspective on style and femininity embodies the classic allure that has defined the GUESS brand'.